Dawn Rivers Baker | March 6, 2009
It’s been awhile since I wrote my last white paper but this one has been several years in the thinking.
For a number of years now, I have been thinking about the different way that microbusiness owners do business and trying to figure out how that fit in. My thinking was dominated by ideas of sustainability [...]
There are about 26 million of them and they are everywhere. In fact, they are more than ninety percent of all U.S. businesses. They are not small businesses as you know them, yet they are almost all the small businesses in the country.
Dawn Rivers Baker’s consulting services bring this elusive group into sharp focus with a mixture of research, focus groups, and/or deep insight and experience that can help you understand who they are, what they care about, how they buy, how they vote.
One of the nation's most prominent experts on microbusiness, Dawn Rivers Baker has been researching, writing and thinking microbusiness for over a decade. Her activities on behalf of these very small businesses range from offering input on federal legislation to addressing audiences around the globe to serving as the nation's only microbusiness journalist. (more ... )
