Services

Workshops and Seminars

These on-site learning and brainstorming sessions are designed to expand your overall understanding of microbusinesses, how they differ from small businesses, how they operate and what they need from B2B product and service providers.

Speaking

Do you need an engaging speaker to connect with your small business audience? My experience, which includes speaking before audiences of all sizes, has never failed to excite and animate microbusiness owners — because I speak to them from their own experiences.

Public Policy Analysis

While it may not be immediately obvious to you, microbusinesses are in the same position as corporate giants when it comes to the ways in which legislation and regulation can impact the costs of doing business. What is perhaps even more important is that there are ways your company can advocate for your own interests and champion those of microbusinesses at the same time.

The benefits are wide and varied — from the public relations kudos that come from sticking up for the little guy to the financial rewards of helping ensure your customers can operate thriving business concerns that keep buying from you.

My clients learn the issues they have in common with microbusinesses and how they can engage federal and state lawmakers on behalf of both, for everyone’s mutual benefit.

Microbusiness Data and Demographics

Ten years of reporting have developed a broad knowledge of existing research and what it has been able to tell us about microbusinesses. In addition, in conjunction with the Microbusiness Research Institute, my clients can commission specific data and analysis covering any relevant aspect of microbusinesses as a market and a demographic.

Partners

When necessary, I reach out to fellow research and analysis professionals to bring my clients a thorough understanding of microbusinesses in the big picture of the U.S. economy, as well as a strategic map to guide them in engaging and serving microbusinesses for the mutual benefit of all.

Together with my various partners, I offer my clients a wealth of expertise and experience on U.S. microbusinesses that is unmatched anywhere else in the country.

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America's Microbusinesses

There are about 26 million of them and they are everywhere. In fact, they are more than ninety percent of all U.S. businesses. They are not small businesses as you know them, yet they are almost all the small businesses in the country.

Dawn Rivers Baker’s consulting services bring this elusive group into sharp focus with a mixture of research, focus groups, and/or deep insight and experience that can help you understand who they are, what they care about, how they buy, how they vote.


About Dawn Rivers Baker

One of the nation's most prominent experts on microbusiness, Dawn Rivers Baker has been researching, writing and thinking microbusiness for over a decade. Her activities on behalf of these very small businesses range from offering input on federal legislation to addressing audiences around the globe to serving as the nation's only microbusiness journalist. (more ... )